Mitchell Subaru “Shares the Love”


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As part of Subaru’s “Share the Love” campaign, Mitchell Subaru of Canton donated over $4,200 to The Village for Families & Children, to support programs and services to vulnerable children and families in the Greater Hartford area.

The Share the Love campaign donates $250 for every new Subaru vehicle sold or leased from Nov. 21 through Jan. 2. Since the program’s inception, Subaru has donated nearly $30 million to charitable causes. This past year, Subaru added a new element to “Share the Love,” in which Subaru dealers chose a local sixth charity to add to the five national charities that Subaru supports, and an additional $250 would be donated to this local charity when chosen by the Subaru customer. Mitchell Subaru chose The Village for Families & Children, and raised $4,200 during the “Share the Love” campaign for The Village.

On March 12th, Mark Mitchell, dealer principle, and Jill Mitchell, dealer spokeswoman, presented the check to Galo Rodriguez, president and CEO of The Village at the Mitchell Subaru Showroom, Route 44 in Canton.

“The Mitchell family is deeply committed to this community and The Village is proud and grateful for their support,” said Galo Rodriguez, president and CEO of The Village. “With the support of businesses like Mitchell Subaru and individual donors, we are better able to serve the vulnerable children and families of this region, to help them overcome challenges that life throws at them.”

“At Mitchell’s we see the bigger picture and giving back to the local community is a huge part of that,” said Jill Mitchell, dealer spokeswoman. “Children and families in our local area need our help and that is why we chose The Village. We will continue to support The Village for Families and Children in the future and deeply respect their commitment to nurturing families in need throughout the Greater Hartford region.” 

About The Village:

For more than 200 years, The Village for Families & Children has been working to build a community of strong, healthy families who protect and nurture children. The Village fulfills this mission by providing a full range of children’s behavioral health treatment, foster care and adoption, and community support services for children and their families in the Greater Hartford region. For more information, visit or call 860-236-4511

The Village Ride

Village_RideWe’re honored to be a sponsor for the 2nd Annual Village Ride, coming up on Saturday, June 15.

Taking place during Fatherhood Week 2013, this fantastic cycling event supports The Village for Families & Children, Inc., a private, Connecticut non-profit human services agency committed to building a community of strong, healthy families who protect and nurture children since 1809.

By taking part in The Village Ride, you are riding for the 8,000+ children and families who receive assistance from The Village, and joining over 100 cyclists from across the state, to ride a gorgeous circuit through Litchfield County, starting at Ski Sundown in New Hartford. Following the ride will be held The Family Fest, an outdoor celebration with food, music, and the company of hundreds of friends and neighbors committed to this wonderful cause.

More details can be found online at, or

The Dr. Martin Luther King, Jr. in Connecticut Memorial Project

MLK_in_CT_ProjectMitchell Auto Group is a proud supporter and contributor to the Dr. Martin Luther King, Jr. in Connecticut Memorial Project. Our town of Simsbury will be home to a permanent memorial to Dr. King, and the impact that two summers spent as a young migrant worker on a tobacco farm here in Simsbury had on him and on his later call to ministry.

Along with other prominent donors in our community, we’re helping to realize a dream that began with a documentary produced by a group of Simsbury High School students a year ago.

Construction of the memorial on Hopmeadow Street will benefit our community in numerous ways, including:

  • Honoring Dr. Martin Luther King, Jr.’s dignity and courage through the memorial’s location at the heart of our town.
  • Exposing both Simsbury residents and visitors to our community and state to the powerful story of his time in Connecticut and our community’s role in this story.
  • Ensuring that Simsbury residents and students learn the story of Dr. Martin Luther King, Jr. in Connecticut.
  • Joining the Connecticut Freedom Trail to put Simsbury on the map of Connecticut’s historic journey furthering civil rights and human dignity.
  • Increasing the visibility of our community in the state, thereby benefiting residents, local businesses, and our local economy through visitors that the memorial will attract.
  • Serving as the “hub” for an annual celebration of the story of Dr. Martin Luther King, Jr. in Connecticut and his message of peace and hope.
  • Inspiring young members of the community by demonstrating that the deeds of great men and women often begin as early as high school.
  • Reflecting our pride in Simsbury and the leadership of our town’s youth.

Please join us to help the MLK in CT Project raise $100,000!

For more information, please visit